all logistics
Our Challenge:
Our client, a company in the logistics sector, aimed to enhance the relevance of its brand in the Valle del Cauca region of Colombia and in foreign markets. This involved offering a unique value proposition, specifically targeting certain sectors within the supply chains. Therefore, collaboratively with our client, our initial task was to find a simpler and fresher way of communication that could better represent our client’s value proposition.
We needed to stand out amidst the myriad of offerings in today’s market. This led to the birth of “all” – a different approach to logistics. Here, customers need not worry about their supply chain challenges; with all, they can simply “leave it in our hands.”
In the brand strategy, the goal was to pinpoint the attributes that made the brand unique for its customers. This led us to the realization that logistics should be highly personalized and scalable to each business. It’s in this realm that we aimed to apply this concept to the brand through the use of scale symbols, making the typography more robust to ensure suitable identification across any medium.
With a name and logo in hand, we embarked on an exploration process to create the identity system and business lines. Our goal was to craft an image that would be distinctly unique yet maintain a corporate essence, ensuring the desired impact.
We developed a customized iconographic bank embodying the brand’s characteristics and established a photographic approach aligned with the expected disruptive proposal. By showcasing images of fresh, delicious products, we aimed to provide potential clients with an enticing first glimpse.
