GÜR Vital
The most wanted drink is now bottled, and we needed to bring it to life through the digital channel. That’s why we took on the mission of giving identity to the brand and its products by creating characters, stories, and visual games that would allow us to showcase the benefits through a more entertaining narrative.
We created different interaction versions for the products, imprinting a unique personality to each beverage. This allowed us to communicate with brand identity while maintaining distinct characteristics for each one.
The use of copies and images based on a friendly yet motivating language enabled us to provide more compelling reasons to purchase for individuals encountering the guidelines.
To enter new institutional markets, we had to make the experience of the product’s production processes come alive through an audiovisual channel. This allowed us to instill confidence and credibility in the brand.
That’s why we created a piece linking the natural aspects of the product and the production processes in the plant with an emotional story.
